Bianca Gubalke applies Online Publishing Model
Wednesday, March 11, 2009
Bianca Talks to You!
Bianca Gubalke applies Online Publishing Model
Finally. . . www.biancagubalke.com announces a comeback online! This is the very first post of what most probably will turn into an exciting “work in progress” venture!
A new Blog – what now?
Imagine… a painter having prepared a brand-new canvas – all white, all blanc, all inviting and yet dauntingly distant – and now meditating infront of it to project the essence of an overflow of creativity, thoughts and inner pictures… trying to find the balance between an inert knowledge to have the power to do just anything – and the fear of never reaching that ideal immaterial inner vision! Just grabbing a broad dripping brush and doing a spontaneous Jackson Pollock doesn’t work here… although speed and a continuous rhythmic flow are virtually vital in our Blogging efforts for firstly attracting and then keeping and constantly building a loyal readership…
Clearly, becoming a “Blogging Star” needs thought, planning and structure… and you need to do some introspection and face yourself: who are you… really? Who do you want to remain… ? Who do you want to become?
And lastly… how do you want to be perceived?
Author or Publisher?
While having a background in writing - especially screenplay writing for the Movie and TV Industry – I don’t know much about Publishing. Whatever I produced was in most cases for someone else – be it a Book Publisher, a Film Producer or an Advertising Agency. I had a theme – say an artist’s portrait – and my entire work and passionate focus for a given time revolved around that. Nothing but that! I would spend days and nights on meticulously documenting myself in order to know everything about this character, his life, his work, his influences, his music – and how he fitted into his time and environment and how he in turn influenced it through his artistic work. I sort of zoomed in completely until a form of magic identification took place that allowed me to see from both perspectives: from without and from within. From far away and from closer than close-up!
Bianca Gubalke Press - German Screenplay Award
During this process, the ‘me’ was totally non-existent. The ‘me’ was an instrument to accomplish ‘it’ – meaning the visualization… followed by the blueprint (i.e. the script, to translate my vision into “clean code” for the producer or publisher)… and then a precise yet sufficiently open and thus flexible shot-by-shot execution to achieve the desired result as a Team of professionals – for a product to be enjoyed by a large public audience. A targeted audience that is.
Example:
Gotthard Graubner Farbraeume – Regie Bianca Gubalke
Gotthard Graubner: Farbräume / Produktion: Rhewes Film, Regie: Bianca Gubalke. -
Bonn : Internationes, 1989.
Target audience: people interested in Arts & Culture.
Starting off with highest standards as to all technical aspects, what counted were quality, content, sincerety, decency, truth, originality. As individuals as well as an equipe, we would go through all hardships and suffer for any errors made… until the finished product would fulfill the task and reflect the mission… in the Producers’ eyes. Interestingly, the finished product would also reflect the process – for us who were part of it and those sensitive enough to see.
I loved each and every minute of it.
And the “me”?
Oh… who cared… that one was already on the way to the next project… attracting the next Dream.
However… and as a normal consequence, while the “me” was focused on the process, the “me-value” rose in form of royalty, rewards and recognition. In other words, I automatically built my market value as an Authority within a specific field of expertise: as an Author and a Director – meaning a Team leader and a Team player at heart.
Not as a Publisher and rarely as a Producer. That was someone else’s field of expertise – although tightly connected to mine. Inter-connected. Inter-dependant.
Fast forward in time… and onto the Internet. And to our current topic:
Blogging!
Olala! When I first encountered Blogging I didn’t like it. For me it represented a mixture of blunt exhibitionism and digital Darwinism where those who shouted the loudest and said the least survived. In my view, total exposure belongs in one’s most private and trusted zone. For me this won’t change.
I found it difficult to wade through oceans bursting and crackling with opinions at the surface – hear ME! hear ME! – … while the creative minds and real professionals were drowning, often stripped by piracy and plagiarism.
Was it because they didn’t really care about their Ego? Their own “ME”. . . ?
Impossible…
Today – and due to thorough research, control and observation – the underlying reasons are largely demystified and a solution is being offered. We’ll get there in a moment.
The point is that when building any serious Business on the Internet – a medium that is in constant acceleration mode demanding flexibility and adaptation – we have to master the many aspects of Online Communication – and this includes Blogging as an integral part of Web 2.0.
My hope is that with an increased sense of Awareness of the consequences of blindly following a destructive path – especially for future generations – and increased sophistication going on a frontal collision course with the “grab all – it’s free” chaos, the worldwide web may ultimately shed its skin to become a trusted space for professional media – writers, authors, editors, publishers, musicians, journalists and artists – to be duly credited for their work BUT… inviting further co-creation, transformation and development for those interested. This would accelerate Creativity and with it a dynamic and unlimited expression of the New, the Exciting and the Extraordinary! Respecting and being respected… with the focus on the Creation, not the Creator.
Yes! We need to keep the Freedom… but also our attitude of respect and gratitude for true accomplishments that allow us to reach inside… and add… and grow… and give.
Student and Teacher
With definite signs of exactly this starting to happen, let’s look at how I integrated Blogging on our mutual “Path to Profitability”.
AuctiontalkLive.com
It was at the YCADEMY Seminar in November 2007 where – together with the Team – I started Blogging… – me!
I am a student… so WE flows much easier over my tongue than … “me”. I cannot dissociate myself from the learning process… it’s a whole, it’s one, it’s WE. Amazing how these thoughts arise as we think of the process – humbling indeed and inspiring at the same time!
The Magic Search Traffic Formula… that’s where it all began!
After working courageously through – in many cases the secret new world of – cpanel and server labyrinths… often losing connections or innocently recreating mirrored mess from our hard drives…, we tentatively chose keywords for our respective titles and taglines as well as a keyword environment for our categories.
But once done, we focused exclusively on writing original content and assigning it to the right Categories.
The result?
Although brand-new “on the blog”, we achieved almost immediate top rankings on Google… on many targeted keywords… and not only those! Given the fact that we still lacked the expertise and real understanding of all the intricacies, it was truly astonishing!
Well… it was the MSTF Script! Magic… actually to this day!
In those days, we didn’t differentiate between Writing (as an Author) and Publishing (as a Publisher). We wrote our posts and published them on our Blogs – as far as the “publishing” aspect was concerned; at least for me.
Doing that right can be a time consuming if not day-filling job alone.
For those who were around on the Internet end 2007, you may remember the havoc that suddenly broke lose and was totally beyond our control. Most of us lost what we had built: our blogs just vanished into a big black hole. However, we had caught the semantic fire… and come February 2008 we picked up the pieces and built even better Blogs… which ultimately lead to a “semantic framework for Publishing purposes”… in May 2008:
Semiomantics Script by Yorgo Nestoridis
Semiomantics … and with it Semiomantics XO Publishing for Excellence … was born!
The revolutionary series of Semiomantics Online Publishing Tools created and continuously improved and refined by web wizzard Yorgo Nestoridis continued. . . and required continuous daily control of how fast, when and where the targeted keywords reached top rankings on Google – and the corresponding conclusions drawn from there.
The important point here is that the publishing aspect slipped silently into existence – although not yet really grasped as everybody was too occupied with acquiring the knowledge and skills needed for the many rather technical aspects… as well as obviously with writing… creating good original content for their Blog or … meanwhile… Blogs.
In my case – and besides writing regularly on our Team Blog YORGOO as well as creating weekly YCADEMY Newsletters – I had to suddenly manage:
■ AuctiontalkLive – E-Commerce and Online Trading
■ Bianca Gubalke – a collection pool around what I was writing, publishing
■ LOVE – an experiment with a major keyword
■ … and eventually :
The new kid on the blogging bloc: YORGOO Blaster!
Top rankings on Google with YORGOO Blaster
Top rankings on Google with YORGOO Blaster
Just in time for the starting Christmas Season 2008, Yorgo created the ‘lite’ Semiomantics version YORGOO Blaster – designed for a different purpose, namely to help occupy top Google rankings on Niche keywords fast – and in doing so transporting our Ads to exactly where people look when they punch a search term into Google: ideally on page one!
However, when observing and comparing results achieved by our most active bloggers, an issue so far largely ignored became dramatically important:
Linking. Syndication. RSS feeds.
Although the understanding of this complex topic grew through the Ycademy Seminars and the preparatory Trainings leading up to them in January and February 2009, so did the confusion!
No better example for a “… the more I know the more I know what I don’t know” sort of scenario! Help!
Additionally, we noticed that good original content often didn’t make it to top rankings, while blogs simply syndicating this same content would! Now how fair is that – wouldn’t you think the same?
Author or Publisher?
We identified an interesting conflict with decisive consequences: as Authors our interest is to build a readership and authority – never mind through whose site, as long as we as Authors get credited. However, not reaching the top positions on Google ourselves meantlosing our reward in form of click-through-rates on Google AdSense or top visibility for whatever other form of advertising we had on our Blogs.
The discrepancy is here:
Wearing the Author’s Hat
As an Author we focus on our article, we write. An author focuses on content. An Author wants to be read… he wants to build Authority (…interestingly, Author forms part of Authority… hint, hint… ) , to become an opinion-leader in certain fields of expertise. An Author sells himself, his Ego… he has to as he has to fully be within himself when writing… and if we think about it, what is the traditional approach for an Author to be read?
To get Published!
Wearing the Publisher’s Hat
Think Newspaper! Think Magazine!
A Publisher normally has a whole array of individual Authors covering diverse Topics – like Sports, Fashion, Politics, the Daily Horoscope, Travel, Kids Corner etc – from which he collects original content that suits the style and mission of his Newspaper or Magazine. His sole interest is to get his Publication in an optimized and commercially attractive way in front of a large audience – and with it his Advertising! A Publisher wants to sell his Publication (and Ads).
Conclusion: we have to clearly distinguish between when wearing an Author’s Hat and when wearing a Publisher’s Hat and to establish a logic structure to support and guide our activities as a Blogger.
The ideal structure I found to firstly organize my thoughts and then follow through with my existing blogs is the…
Online Publishing Model by Yorgo Nestoridis
If you have not seen the two short sketches I did of both processes, I invite you to do so now to see exactly where I am coming from and where I am going… which could well be your own scenario :
Part 1
Part 2
At the Beginning there is… the Authority Blog
As you saw, I designed the above two videos as an internal sketch of my thought process right after the Ycademy Seminar in February to streamline and focus my own online work so far and to inspire and motivate other participants to do the same for their particular situation, offering a simple, very personal step-by-step guideline.
Once your decision to build Authority online is clear, you may want to translate what I am doing to your specific ‘case’ and apply, follow and investigate the “YORGOO Publishing Model” for your own purpose.
So – if not done yet as in my case – you want to start at the beginning: the Authority Blog – in my case my name blog:
http://www.biancagubalke.com
PRACTICAL STEPS 1-2-3 to creating your basic Authority Blog
1.
Use a free WordPress Script (eg.from Fantastico) on your own domain.
For optimal results with your Authority Blog I would recommend a Semiomantics Script for your Theme. It’s a worthwhile investment with a longterm vision as to your Online Business Development.
2.
Create your Title and Tagline as well as 3 – 5 Categories in your Authority Blog (Dashboard).
As demonstrated on the Video, in my case each of these Categories will lead to a sub-authority blog – eg. AuctiontalkLive.com, where I will allow these original feeds from my Authority Blog to create new categories.
I will link back to my Authority Blog from each of these sub-blogs via the Blogrolls (no active feeds though!).
3.
I will only write in my Authority Blog - selecting for each article the right category.
World of Birds, Cape Town, South Africa
Please note that my Authority Blog as well as my sub-authority Blogs are all on Semiomantics or ycademy.net Scripts, which is important when it comes to syndicating and aggregating, which we will discuss in a next session.
For the time being, I focus on setting up and structuring my Authority Blog.
To be continued soon. . .
Bianca
http://biancagubalke.com
PS TIP:
Participants of the YCADEMY BUSINESS BUILDING SEMINARS get free access to the most amazing Scripts that only few could afford… financially speaking. If you are serious about building a home business on the Internet you absolutely need an Authority Blog. So make sure you grab one of the few exclusive tickets for the next Ycademy Seminar – in this case March 28/29, 2009.
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