Design a professional looking Website
Over the past series of articles we looked into the importance of taking our presence on the Internet very seriously, especially if we own a business that we want to brand and expand, and within this context, especially when it comes to design a professional looking Website.
Design a professional looking Website
Many people get a template that appeals to them and start their activities – mainly in posting articles, images, perhaps videos etc – without paying much attention to the ‘behind’ and the ‘visible’ aspect of the website – meaning how efficient it is in terms of Google Top 10 and how much it reflects what the website owner wants to express, thus attracting and keeping the right kind of visitors, readers and potential buyers.
When we develop the concept and design for a professional looking website, or when we revive a website that has been neglected in the past, it’s critical to look at ‘what is’ and put it in relation to what we visualize, based on what we know is being wanted either through a thorough briefing – which is rare – or by knowing the customer and his requirements, or the customer knows our work and style and gives us ‘carte blanche’ to go ahead and deliver the product accordingly.
Boruch Rappaport Author Blog
In our case study and uniquely speaking about the visible part of the Web Design, the client wanted a new Look that he could brand for both his Boruch Rappaport Author Blog (on a Semiomantics XO Script) and BRap Chronicle (Semiomantics NewsCast Script), his online newspaper blog.
As we went into BRap Chronicle earlier, here now is a ‘before’ and ‘after’ screenshot of “Boruch Rappaport Author Blog”.
Boruch Rappaport Author Blog Before
In this ‘before’ screenshot of Boruch Rappaport’s Author Blog we see a rather boring background, nothing sexy as a header and many different colour nuances (which may not be too visible here even on the enlarged picture, but the colour codes were dancing!)
We had already published daily in the last 10 days or so and added specially created pictures to go with the basic colours, the chosen font and with the topics.
The important point here is that through the process of editing and publishing I could familiarize myself with the content and the target audience Boruch had in mind. Having produced quite a number of catalogues – especially in the fields of Architecture and Fine Arts – as well as Artist Portraits and Documentaries for the German and European Television in the past, and wanting to serve my clients as well as I can, I believe in taking the time in the beginning to ask all the relevant questions, dig into the material, get a good understanding and from there develop a concept that stands up to expectations – and ideally beyond.
Boruch Rappaport Author Blog After
Here’s the screenshot of “Boruch Rappaport Author Blog After“!
If you followed the progress on this project, you see how things fit together. Also, by chosing our pictures that accompany the articles wisely – or creating them accordingly from scratch – there is an interesting and attractive tension between the background, the Judaica Art on the Slide Show … and the thumbnail in the article.
To underline what I mean, see the harmony of the slide and the thumbnail on today’s post:
Maybe it’s taking things a bit far. . . however, I firmly believe that a sensitive mind picks up finesse in detail and care – and finally it reflects on the Author. It will solidify his reputation and he has peace of mind: his investment was right and it will grow and benefit him… provided there is good daily content (posts) and regular maintenance (updates etc).
The Browser Issue
Finally, an important and widely unknown issue is that when we design a professional looking Website we need to ensure that this website or blog displays properly on both say Firefox and Internet Explorer.
The frustrating ‘browser issue’.
As we are on a Semiomantics XO Script here, we have to simply adapt the header.php and voila! all is fine. When doing this don’t become a victim of the cache as I did. . . change the code, then delete the cache in your blog and finally check the blog or website in Internet Explorer. I wish I had had this Tip before. . .
For more information especially on the specific setup we have in mind for 2010… very exciting and you want to know for sure. . . please join us today, Monday, at 9 pm London time in our brand-new MS Conference Room!
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