Website Content
Preparation
It’s all about Preparation!
As would be the case with the low-tech example of the book I gave earlier, once the Purpose for the Website is clearly defined and the Planning phase for the Web Design has started, it’s a matter of listing, evaluating and organizing what’s meant to go into the website in a concise, logical and customer-oriented way… just as one would arrange the Chapters of a book from beginning to end. The interesting part here is that while a novel for instance may have a ‘happy end’, a website or blog has an open end… it has somehow a life of its own, it is dynamic… and continues through space as long as we keep it alive with our own original content and/or syndicated content through RSS feeds and the like.
But that’s for later. . .
Keywords and Categories
What needs to be retained now is that on the Internet everything is defined in terms of “Keywords” – from where follow the Title, Tagline and “Categories”. . . meaning all those little anchor points in form of Links where our readers or customers find what they are looking for, quickly, easily and in a way they understand.
All this is a huge Chapter in itself and a main ingredient of great interest in all Ycademy Seminars and Workshops.
Keywords? Let me go look for them and dig them out!
Code
So the principles of ‘not burning the steps’ and putting utmost care and time into a thorough mental preparation apply very much here as well.
It’s like setting the sails in the direction one wants to go… is it to Fireland or the Sahara? Not quite the same … one decision, many implications!
Accordingly, before a Web Designer or “Web Coder” can really go into the Coding and Customization of a Script – and even the choice of the script itself depends on it -, the Customer has to visualize what he wants so it can be translated into Code… sort of the virtual framework and container for the future content.
Agreed, this may be the longest and most complex part of the preparation – but it’s essential and saves time, money and frustrations in the long run.
The best way to get clarity is to draw up a list of categories needed, then analyze the relevant keywords and eventually drill it all down to what makes sense, is most Google efficient and serves the Purpose of the Website.
It’s all part of the Planning process and it makes sense to work with a personal Time Schedule and clearly set goals.
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