Cool Kicks with Kick Art

Cool Kicks with ‘Kick Art’

It all started with a Kick. . .
I’ve been following the evolution of “Global Sports US” on the unique Semiomantics Press Scripts with great interest and admiration.

Global Kicks on Google Top 10

On one hand, I observed with awe how the ingenious finetuning between what a Search Engine essentially picks up… and what a visitor to the site itself actually sees and reads… by none other than Internet wizzard Yorgo Nestoridis… ‘kicked out’ and very rapidly occupied Google Top 10 positions on so many keywords imagineable and of great relevance for the client (Global Sports, London UK).

On the other hand, I truly wish to see the valued friends and first online business  customers of my long-term online business partner and friend  Felisa Ryan from London (ex Philippines…)  succeed!

‘Global Sports London’ have a sexy product for a vibrant, fast and i-motional market on the go - a product with a potential to reach out for the luxury level with the right Branding and Advertising.

Digital Advertising

Offline as online… in Advertising it’s the Visuals that count, the Artwork, the Creation… in other words the transportation of the Message via excellent Pictures, Images, Graphics… Art – and of course all this in combination with a good and memorable Slogan.  Their quality, expression and meaningfulness as regards the target audience make or break an advertising campaign. . . which is nothing but a powerful way to show with vigour and continued intensity what is being offered, what wants to find lovers, addicts, collectors – i.e. buyers. Ideally, tons of them! It’s a wise investment; otherwise large companies wouldn’t allocate the immense annual advertising budgets they do, year after year.

Here, ‘KICKS’ and ‘SNEAKERS’ are our product – so Ads are crucial! Clearly, they should be on the constant move just as the ‘sneaker runners’, ‘cool-kicksters’ and potential customers are: on-line and on-ipod… anything that enhances fast reactions… spontaneous, irrational behaviour… in a wild world where ‘Today’ is the Trend – from London to New York, from Shanghai to Dubai, from Cool to Glam, from Kick to. . .  Kick!

Digital Artwork in Development

The Nike Air Max Swarovski Custom Sneakers are fun and there are certain aspects that inspired my creative muscle to develop a series of ads starting off with nothing but a . . . kick!

Well, when receiving the ‘best picture’ of a kick on Saturday I wasn’t too impressed as with its tinted background it meant additional work… tedious work… to cut the kick out with precision… and doing that with a mouse is not easy (. . . and here I have News … something exciting for my next post, wait for it!!! Nothing beats professional equipment – online as offline… hint! hint!)…

Besides, I had no proper logo to use – meaning on a transparent background… MORE work! I took all this as part of my “…technical fulfillment learning curve…”  LOL…. and after a while, I had something to start off with and that looked acceptable on black or white or any background for that matter… as was published HERE.

Now I had material to work with and play on my digital instruments and imagination… from Art to Psychedelic to Glam to… Cool and the Beast :)

Some excerpts of the Artwork in development. . .

Global Kick Artwork

The above excerpt of  ‘ad stages’  shows an evolution until the version below. It’s one particular direction – and each picture contains a world of others and it may grab me and I just continue… especially as there was a special request and I ‘saw’ the next one immediately in my mind… so for me that’s pretty ‘irresistible’ :)

Global Art by Bianca Gubalke

As you see… I am getting my personal Kick out of Cool Kicks… and “Kick Art” is my artistic expression!!!

To be continued. . .

PS: Yes. . . the original are much bigger than on this display… and pretty sharp :)))

Related posts:

1. Global Sports US
2. Online Communication
3. Global Sports US
4. Digital Communication

Tags: Digital Advertising, Digital Art, Felisa Ryan, Global Sports London, Global Sports US, Kick Art, Nike Air Max Swarovski Custom Sneakers, Semiomantics, Yorgo Nestoridis

This entry was posted on July 13, 2009 at 8:57 pm and is filed under Digital Advertising, Digital Art. You can follow any responses to this entry through the RSS 2.0 feed.