YORGOO Logo Design Ideas
With YORGOO becoming a limited company and soon celebrating a renaissance in a completely new shape – adapted to modern… meaning mobile times – a whole new branding has to be developed. As we work in collaboration – not competition – on this topic together as a team, here are a few of my own first YORGOO Logo Design Ideas with an emphasis on the name itself with an elegant touch and a lying 8, the sign of infinity.
A simple little favicon in 16 x 16 px could look like this, both developed directly from the logo: 
YORGOO Logo Design Ideas
Strict rules in terms of the colour scheme – black, white, greys and red only – have been observed in these first YORGOO Logo Design Ideas, whereas the choice of fonts was entirely free. Obviously, this is very much a matter of personal taste, but we have to ensure that these fonts display perfectly both online and in printed matter.
In the above variant I chose a combination of black and very dark grey, perhaps not easily distinguishable here, or perhaps I’m going blind :). The same below, with a tick of red… but not necessary.
…and a totally different feel – I just had to do this and I could go wilder:
How to create a Logo
There are many ways to learn how to create a logo… and it shows if you’re ‘in the zone’ and having fun when doing so! It’s just the beginning that’s hard, when an idea wants to be born and projected into our physical plane!
So just get started with an idea and play and experiment around it!
That’s how I got to the cute little elephant above… right from the word “YORGOO”… in a different font and shape, also playing with RGB colours (as YORGOO stands for “Media Marketing Publishing”) :
…and also integrating our slogan “Together We Are Unbeatable” – which will appear as a fine red line, depending on the size of the logo:
You see: I got started and experimented… and this is how this totally ‘out-of-the-box’ logo developed. A really original and interesting idea… but we won’t stop there, but just continue to improve!
Although everything needs definition and detail work, this logo appears well as a little favicon: 
Well, elephants always make their mark; I’ve grown up with them in Namibia, they truly blow you away :)
There are tons of informative articles on the web teaching you what to observe when creating a logo. It is essentially a process where you start with first sketches as I did here (although I do idea scribbles by hand first esp. if not working with a focus on fonts directly), and you add, change, adapt, and produce massively for your dustbin (or delete button) until you just know you’ve got it!
Show it around, ask others what they like or don’t like, and keep going until you are happy – or your client is! Logo development is a highly paid profession – just think of Apple, Coca Cola and IBM for example. And if you look where Apple started and into what the famous logo evolved this process can even take decades!
We won’t have that long, but at least this is a beginning! Hang in there for more to come…
