Images that Create Empathy
An important function of Images is to Create Empathy in the viewer, meaning an emotion, a feeling, something that resonates and as such carries our message across and – as a consequence – triggers a reaction.
In Advertising, this reaction is carefully calculated and anticipated.
Images that Create Empathy
Images that Talk blur the lines between us and ‘the other’ – in other words the sender (say the artist) and the receiver (the audience) and they are always images that Create Empathy – Empathy translating basically into feeling and our capability to underestand and share someone else’s emotions.
Heinz Kohut put it like this: “Empathy is the capacity to think and feel oneself into the inner life of another person.”
What counts for us as Web Graphic Designers when it comes to Websites and Blogs is that our Artwork reflects what we want to express at a given moment, for a specific reason… which is mostly articulated in text format. As such Web graphics amd Images are much more than a decorative element of a website; they have a very clear goal: to captivate peoples’ attention and to mobilize a desired reaction.
Google has recognized the increasing importance of Images and gives us many ways to tag them and give our posts an additional boost to reach top level rankings.
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