How to create an A5 folded Postcard
Following yesterday’s brief article on “How to create a Postcard“, let me add an excerpt from our next exercises: “How to create an A5 folded Postcard” using ADOBE InDesign – basically the next postcard version we looked into at our final Ycademy Seminar 2012!
How to create an A5 folded Postcard
Again, before trying to figure out how to create an A5 folded Postcard the idea of what you want to achieve – basically the picture inside your mind of what you want to see on this postcard, the Artwork – is what comes first. The rest is technique and can be learned.
In our example, we prepared a photo in portrait format and designated for A5. In my case a digital photo of a young emerald sunbird on a budding thorny acacia that I had taken just outside my studio in Noordhoek, South Africa, a few days ago. Yes – blue skies… what a lovely summer we a blessed with! The image size: 6 x 4.5 inches x 300 dpi.
Again, I opened ADOBE InDesign and created a new document, selecting an A5, portrait format and 4 pages. One click of the mouse and my layout opens, bleed en all.
A little bit of thought before we start doesn’t harm: we have 4 pages, meaning page 1 is the front and page 4 is the back – these two will be probably printed together to save cost. Note: as they are folded on the left side (seen from the front), we don’t want a bleed here – so when we draw our placing rectangle, bear this in mind (exclude that part). Then pull in your prepared photo or other Artwork and voila! Perhaps you want to add some text? So draw a textbox and write whatever you wish to put there. Choose fonts, size of fonts and perhaps some effects, like a shadow? Make sure the text can be read well and do leave some ‘space’ for the picture to breathe.
You may want to put a text legend on the inside, meaning page 2, bottom – leaving room for the message someone wants to write on pages 2 and 3 (meaning the two inside pages). Note: if you print anything on the inside of Page 2 it means an increase in cost – so you may prefer to place a legend on the back on page 4. However, if you have a nice picture taken in a museum for instance, it looks professional and elegant to see the legend on page 2 – some people just pull off pages 3 and 4 to keep the picture and not the rest – so the legend at the back makes a lot of sense. But if you have a limited budget, rather leave the inner pages 2 and 3 blanc and add your legend or other text on the back page 4.
Page 4 should have a discreet copyright and perhaps some additional text, some promotion or even another picture that corresponds to the photo on page 1 in one or another way. As I do a lot of bird photography, I had created an Apple Touch Icon long ago with the photo of one of the owls I had photographed in the area – so it’s in line with my ‘bird theme’. As I am in the beginning phase of preparing printed matter on the PC, I am still stunned how small objects appear in print as compared with online publishing! The above icon design is 506 x 506 px x 300 dpi – and this is as big as it gets when preparing for print! This will change with a high-quality camera – the more data are available, the higher the output. We are working on it, watch this space… :)
Above is an indication of how the pages in my test example look, excluding page 3 which is blanc. Try to have clean, sober lines that lead the eye, even with that perspective.
ADOBE InDesign is really THE professional program for preparing print work – and again: talk to your printer well in advance to see which colour settings he prefers on his specific printing machine.