Premiere Pro or AVID
As I have to get a completely new system with more RAM and punch to handle especially future Video production esp. as we are integrating more and more Media into our online website developments, I asked a close friend who is a Master Editor who trained professional editors for the German film- and movie industry, what he would suggest. He immediately advised to get AVID as “…it’s the industry standard around the world. That’s what professional editors and post production houses work with today. ”
Hmmm. I must just have missed the beginnings of AVID when I left Europe to build a new future back home, in South Africa, as from mid 1995. Apparently the time when AVID as the first NLE achieved dominance in the market place and established itself as “the” brand. According to Mark Raudonis, “… AVID’s were universally adopted by any editor doing a film finish. Obviously, these were the cream of the crop of the industry’s talent.”
So I have to catch-up and make some serious decisions especially as AVID comes at quite a steep cost. Given the fact that I actually enjoy working on ADOBE Premiere very much, just being immensely handicapped by limited memory until I get my new machine, but that my future vision rotates around Media production, this needs some serious research and thought.
Interestingly, I see and hear from various sources including Cape Town professionals and Filmmakers’ Forums that ADOBE is being prefered and “… better value for money”. In a way, they put it down to personal taste – like “Cola vs Pepsi”. This all sounds quite controversial, although I get the impression that AVID is better, faster, more feature-rich and the professional standard, but definitely much more expensive and a steeper learning curve. There is some eye-opening discussion – also with some reference to pricing – in this FORUM. I do not know whether these answers came mainly from consumers of professionals. But it’s intrigueing… and if there’s anyone out there using either Premiere or AVID for their professional filmwork, I would appreciate some feedback.
Premiere Pro or AVID
So there’s quite some (recent) discussion as to whether one should be choosing “Premiere Pro or AVID” on the Internet when checking it on Google. As FCP is no option anymore, at least not now, the question is what we plan to do in terms of video editing: is it just for fun or do we have serious intentions to produce on a professional level. A good editor will certainly get good results on either but may have access to many more additional tools in an Editing Studio than a private person, however, from what I read it is worth looking at the AVID Media Composer and getting the hand on the trial version to see what it offers. There is quite some comprehensive setup – also for sound – and I personally like the look of it. Hopefully, I can find a machine in Cape Town just to get the touch & feel of it too and have a chat with the editior working on it. If it’s not for now, it can be part of the plan and once the right jobs come in the investment will be justified.
However… if I can achieve good results with ADOBE Premiere that would just be perfect! One just never knows until looking at things in depth, comparing them and knowing one’s purpose and – means!
And at the end of the day I like a good glass of fresh, pure water!